creativa

Diseño de Campaña (Concepto, Dirección de Arte, Motion Graphics, Piezas Digitales, Sitio Web, Menú, Postales, Presentaciones). Diseño Editorial. Marketing Digital (Estrategia de Campaña, Contenido, Piezas para Redes Sociales).

Ingolstadt, Germany | 2023 – 2025

Creativa is a plant-based restaurant with a strong visual identity built around creativity and artistic expression. The brand already had an established logo and illustrative style, so the challenge was to expand its visual universe — building a more cohesive and dynamic system that enhanced its presence without losing the playful and magical essence that defines it.

Over 3 years of ongoing collaboration, I developed a system of visual cut-outs, collages, and playful compositions that expanded the brand's universe, making each piece feel like part of a living story — tactile, imaginative, and interactive — always in coherence with the original illustrations and color palette.

The system was applied across social media and ads, Instagram feed design, website, menu, business cards, postcards, and merchandising. A flexible and immersive visual language that allowed the brand to grow and show up both on screen and in print, without losing its original charm.