Mesón Hidalgo
Campaign Design (Concept, Art Direction, Motion Graphics, Digital Assets, Printed Materials, Presentations). Editorial Design. Digital Marketing (Campaign Strategy, Content, Social Media Assets).
San Miguel de Allende, México | 2022
Mesón Hidalgo is a boutique hotel with soul and history, located in the heart of Guadalajara. Over several years of ongoing collaboration, I was responsible for designing their monthly communication campaigns — each with its own concept, a unique visual narrative, and pieces developed across different channels and formats.
The work included motion graphics for social media and digital platforms, printed materials, and presentations. Each campaign was a universe of its own: from "Altar de Vida," a Día de Muertos piece celebrating tradition through a contemporary lens, to "Calma," a promotional code campaign built around the idea of rest and disconnection.
A long-term project that allowed me to develop a coherent and evolving visual language, capable of sustaining the hotel's identity over time and across every touchpoint with its audience.
Results — Campaign example
Each monthly campaign was tracked and reported with performance metrics. As a representative example, the Calma campaign (Sep–Oct 2021) delivered the following results across Facebook, Instagram, and Google Ads:
+159,000 total reach
+510,000 total impressions
+43,000 total engagement & clicks
+57% engagement growth vs. previous period
$0.17 MXN cost per website visit