Hi, I’m Mailén.
I’m a brand and campaign designer with over 10 years in agencies, studios and tech companies across Argentina, Mexico and Spain. Today I work as Brand & Campaign Designer at Frekuent, a Barcelona fintech.
I work across strategy and execution: I define the concept, build the visual system and take it to every channel, from identity and web to ads, email and video. AI is part of my process, so I can produce more, faster, at the same quality.
How I work
Strategy before aesthetics
Every project starts with a brief, research and a clear concept that guides every decision.
Systems that scale
I design identities and campaigns built to grow across dozens of formats without losing consistency.
AI in the process
I build skills and automations with Claude, ChatGPT and Magnific to speed up production and spend more time on ideas.
Measure and improve
I work with data: variants to test, campaign reports and adjustments based on results.
What I do
- Branding
- Naming
- Visual identity
- 360° campaigns
- Art direction
- Packaging
- Web and UI/UX design
- Landing pages
- Social media
- Email marketing
- Paid media
- Motion graphics
Brands I’ve worked with
For companies
I’m looking for a fully remote role as a Brand or Campaign Designer. I’m used to working with marketing, product and sales teams, asynchronously, autonomously and on CET hours.
For clients
I work with brands from start to finish: from naming and identity to the website and the campaigns that set it in motion.