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Severina is a café with soul, designed as a real meeting point within the city. The challenge was to build an identity that went beyond aesthetics — a brand that communicated community, warmth, and movement.
Musgo is a shop of everyday objects with character and soul, located in the Americana neighborhood in Guadalajara. The challenge was to build an identity that reflected the sensibility of the space: something natural, close, handcrafted, and intentional.
Creativa is a plant-based restaurant with a strong visual identity built around creativity and artistic expression. The brand already had an established logo and illustrative style, so the challenge was to expand its visual universe — building a more cohesive and dynamic system that enhanced its presence without losing the playful and magical essence that defines it.
Mesón Hidalgo is a boutique hotel with soul and history, located in the heart of Guadalajara. Over several years of ongoing collaboration, I was responsible for designing their monthly communication campaigns — each with its own concept, a unique visual narrative, and pieces developed across different channels and formats.
Projects
about me
contact