Severina is a coffee shop chain based in Buenos Aires with three active locations. The project involved redesigning its visual identity to modernise the brand and connect with a younger audience, while keeping the recognition of its existing name.
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Musgo is a shop of everyday objects with character and soul, located in the Americana neighbourhood in Guadalajara. The challenge was to build an identity that reflected the sensibility of the space: something natural, close, handcrafted and intentional.
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Creativa is a plant-based restaurant with a strong visual identity built around creativity and artistic expression. The brand already had an established logo and illustrative style, so the challenge was to expand its visual universe into a more cohesive, dynamic system without losing its playful, magical essence.
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Mesón Hidalgo is a boutique hotel with soul and history. Over several years of ongoing collaboration, I was responsible for designing their monthly communication campaigns, each with its own concept, a unique visual narrative and pieces for different channels and formats.
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