Creativa
Campaign Design (Concept, Art Direction, Motion Graphics, Digital Assets, Website, Menu, Postcards, Presentations). Editorial Design. Digital Marketing (Campaign Strategy, Content, Social Media Assets).
Ingolstadt, Germany | 2023 – 2025
Creativa is a plant-based restaurant with a strong visual identity built around creativity and artistic expression. The brand already had an established logo and illustrative style, so the challenge was to expand its visual universe — building a more cohesive and dynamic system that enhanced its presence without losing the playful and magical essence that defines it.
Over 3 years of ongoing collaboration, I developed a system of visual cut-outs, collages, and playful compositions that expanded the brand's universe, making each piece feel like part of a living story — tactile, imaginative, and interactive — always in coherence with the original illustrations and color palette.
The system was applied across social media and ads, Instagram feed design, website, menu, business cards, postcards, and merchandising. A flexible and immersive visual language that allowed the brand to grow and show up both on screen and in print, without losing its original charm.
