Artemisa
Branding (Strategy, Concept, Tone of Voice, Copywriting, Visual Identity, Packaging, Signage, Uniforms, Art Direction, Photography, Production). Naming. Digital Marketing (Strategy, Content, Graphic Design).
Valladolid, México | 2023
Artemisa is a café that celebrates the sweetness of everyday life — a space where time softens, flavors become ritual, and the simple glows a little brighter. The challenge was to build an identity that conveyed that warmth from the very first touchpoint: intimate, poetic, and rooted in nature.
Over the course of one month, I developed a complete visual identity that translates that spirit across every touchpoint: logotype, color palette, typography, and a graphic system inspired by herbs, flowers, and late-afternoon light. An identity that doesn't speak loudly — it breathes.
The system was applied across packaging, boxes, bags, table linens, window display design, and menu. Each piece was crafted to feel tactile and handmade, coexisting naturally with the materials of the space — ceramics, wood, and textiles — without losing coherence or presence.
