Nao
Branding (Strategy, Concept, Tone of Voice, Copywriting, Visual Identity, Packaging, Signage, Uniforms, Art Direction, Photography, Production). Naming. Digital Marketing (Strategy, Content, Graphic Design).
Los Cabos, México | 2023
NAO Cabo is a restaurant in Los Cabos that brings together Mediterranean technique and the richness of local Mexican ingredients. The project started with a strong culinary concept but needed a visual identity and communication system that could clearly express this fusion.
The creative concept was developed around the idea “Where Two Seas Meet”, positioning the brand as a meeting point between cultures, flavors, and traditions. Rather than simply showcasing the food, the goal was to build a narrative that reflects this dialogue between local and global influences.
Based on this concept, a visual system was designed using natural light, organic textures, and clean compositions that allow the content to breathe. The color palette combines Mediterranean tones with warm Baja colors, creating a balanced and contemporary identity.
The system was applied across social media, digital campaigns, and the website, integrating art direction, photography, and content to build a consistent presence across all touchpoints. The result is a visual identity that positions NAO as a refined yet approachable brand, with a clear and cohesive narrative.
