{"id":3508,"date":"2025-10-21T15:30:41","date_gmt":"2025-10-21T14:30:41","guid":{"rendered":"https:\/\/maimusso.com\/?post_type=portfolio&#038;p=3508"},"modified":"2026-04-22T10:57:55","modified_gmt":"2026-04-22T09:57:55","slug":"musgo","status":"publish","type":"portfolio","link":"https:\/\/maimusso.com\/en\/portfolio\/musgo\/","title":{"rendered":"Musgo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3508\" class=\"elementor elementor-3508\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7903c986 e-con-full e-flex e-con e-parent\" data-id=\"7903c986\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6a90cfd6 e-con-full e-flex e-con e-child\" data-id=\"6a90cfd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-675cb250 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"675cb250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"666\" src=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo2-1.jpg\" class=\"attachment-full size-full wp-image-5518\" alt=\"\" srcset=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo2-1.jpg 1440w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo2-1-300x139.jpg 300w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo2-1-1024x474.jpg 1024w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo2-1-768x355.jpg 768w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo2-1-500x231.jpg 500w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo2-1-800x370.jpg 800w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo2-1-1280x592.jpg 1280w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1639c73a e-con-full e-flex e-con e-parent\" data-id=\"1639c73a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-74a1473f e-con-full e-flex e-con e-child\" data-id=\"74a1473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617b0e0f elementor-widget elementor-widget-heading\" data-id=\"617b0e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Musgo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48dfa384 e-con-full e-flex e-con e-child\" data-id=\"48dfa384\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9bd53d elementor-widget elementor-widget-text-editor\" data-id=\"1b9bd53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Branding (Strategy, Concept, Tone of Voice, Copywriting, Visual Identity, Packaging, Signage, Art Direction). Digital Marketing (Strategy, Content, Graphic Assets).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd93a3a elementor-widget elementor-widget-text-editor\" data-id=\"5dd93a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Guadalajara, M\u00e9xico | 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8ee192 e-con-full e-flex e-con e-parent\" data-id=\"5d8ee192\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3f20df2b e-con-full e-flex e-con e-child\" data-id=\"3f20df2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47a60e57 elementor-widget elementor-widget-image\" data-id=\"47a60e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1385\" height=\"691\" data-src=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo3-2.jpg\" class=\"attachment-full size-full wp-image-5517 lazyload\" alt=\"\" data-srcset=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo3-2.jpg 1385w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo3-2-300x150.jpg 300w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo3-2-1024x511.jpg 1024w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo3-2-768x383.jpg 768w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo3-2-500x249.jpg 500w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo3-2-800x399.jpg 800w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo3-2-1280x639.jpg 1280w\" data-sizes=\"(max-width: 1385px) 100vw, 1385px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1385px; --smush-placeholder-aspect-ratio: 1385\/691;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62785cdb e-con-full e-flex e-con e-child\" data-id=\"62785cdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58dbe2c4 elementor-widget elementor-widget-text-editor\" data-id=\"58dbe2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Musgo is a shop of everyday objects with character and soul, located in the Americana neighborhood in Guadalajara. The challenge was to build an identity that reflected the sensibility of the space: something natural, close, handcrafted, and intentional.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4697ce e-con-full e-flex e-con e-child\" data-id=\"a4697ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23ee137f elementor-widget elementor-widget-image\" data-id=\"23ee137f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" data-src=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-scaled.jpg\" class=\"attachment-full size-full wp-image-5516 lazyload\" alt=\"\" data-srcset=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-scaled.jpg 2560w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-300x200.jpg 300w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-1024x683.jpg 1024w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-768x512.jpg 768w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-1536x1024.jpg 1536w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-2048x1365.jpg 2048w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-500x333.jpg 500w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-800x533.jpg 800w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-1280x853.jpg 1280w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo4-2-1920x1280.jpg 1920w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25bace2 e-con-full e-flex e-con e-child\" data-id=\"25bace2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe415b elementor-widget elementor-widget-text-editor\" data-id=\"fbe415b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The concept was born from the name itself: moss evokes life, growth, permanence, and naturalness. From there, I developed a complete visual identity over 4 weeks \u2014 from initial research to final delivery \u2014 with over 15 pieces that translate that sensibility across every touchpoint: logotype, color palette, typography, graphic system, and both physical and digital applications.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58ad8a8b e-con-full e-flex e-con e-parent\" data-id=\"58ad8a8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-11fad511 e-con-full e-flex e-con e-child\" data-id=\"11fad511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-375800aa elementor-widget elementor-widget-image\" data-id=\"375800aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"455\" height=\"569\" data-src=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo5-2.jpg\" class=\"attachment-full size-full wp-image-5515 lazyload\" alt=\"\" data-srcset=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo5-2.jpg 455w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo5-2-240x300.jpg 240w\" data-sizes=\"(max-width: 455px) 100vw, 455px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 455px; --smush-placeholder-aspect-ratio: 455\/569;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23c56f1d e-con-full e-flex e-con e-child\" data-id=\"23c56f1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad05154 elementor-widget elementor-widget-image\" data-id=\"6ad05154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"454\" height=\"568\" data-src=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo6-3.jpg\" class=\"attachment-full size-full wp-image-5514 lazyload\" alt=\"\" data-srcset=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo6-3.jpg 454w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo6-3-240x300.jpg 240w\" data-sizes=\"(max-width: 454px) 100vw, 454px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 454px; --smush-placeholder-aspect-ratio: 454\/568;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36651954 e-con-full e-flex e-con e-child\" data-id=\"36651954\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-663530dd elementor-widget elementor-widget-image\" data-id=\"663530dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"457\" height=\"571\" data-src=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo7-1.jpg\" class=\"attachment-full size-full wp-image-5513 lazyload\" alt=\"\" data-srcset=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo7-1.jpg 457w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo7-1-240x300.jpg 240w\" data-sizes=\"(max-width: 457px) 100vw, 457px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 457px; --smush-placeholder-aspect-ratio: 457\/571;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a38e357 e-con-full e-flex e-con e-parent\" data-id=\"a38e357\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-339c57d6 e-con-full e-flex e-con e-child\" data-id=\"339c57d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18b8f544 elementor-widget elementor-widget-image\" data-id=\"18b8f544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1854\" data-src=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-scaled.jpg\" class=\"attachment-full size-full wp-image-5512 lazyload\" alt=\"\" data-srcset=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-scaled.jpg 2560w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-300x217.jpg 300w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-1024x741.jpg 1024w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-768x556.jpg 768w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-1536x1112.jpg 1536w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-2048x1483.jpg 2048w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-500x362.jpg 500w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-800x579.jpg 800w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-1280x927.jpg 1280w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo8-3-1920x1390.jpg 1920w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1854;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-614e473 e-con-full e-flex e-con e-child\" data-id=\"614e473\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ccfa08 elementor-widget elementor-widget-text-editor\" data-id=\"8ccfa08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The identity was applied in the physical store and across all communication materials: business cards, posters, boxes, labels, bags, and a system of social media and ad pieces for Instagram and Google. A flexible and unobtrusive system, designed to coexist with a diverse range of unique objects without losing coherence or presence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39d3b1ba e-con-full e-flex e-con e-parent\" data-id=\"39d3b1ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-19a02447 e-con-full e-flex e-con e-child\" data-id=\"19a02447\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a2e0b7 elementor-widget elementor-widget-image\" data-id=\"62a2e0b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1423\" data-src=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-scaled.jpg\" class=\"attachment-full size-full wp-image-5511 lazyload\" alt=\"\" data-srcset=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-scaled.jpg 2560w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-300x167.jpg 300w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-1024x569.jpg 1024w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-768x427.jpg 768w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-1536x854.jpg 1536w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-2048x1139.jpg 2048w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-500x278.jpg 500w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-800x445.jpg 800w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-1280x712.jpg 1280w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo9-2-1920x1068.jpg 1920w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1423;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d25a631 e-con-full e-flex e-con e-parent\" data-id=\"d25a631\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6c3ab5b e-con-full e-flex e-con e-child\" data-id=\"6c3ab5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf60cb6 elementor-widget elementor-widget-image\" data-id=\"cf60cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1382\" height=\"674\" data-src=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo10-2.jpg\" class=\"attachment-full size-full wp-image-5510 lazyload\" alt=\"\" data-srcset=\"https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo10-2.jpg 1382w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo10-2-300x146.jpg 300w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo10-2-1024x499.jpg 1024w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo10-2-768x375.jpg 768w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo10-2-500x244.jpg 500w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo10-2-800x390.jpg 800w, https:\/\/maimusso.com\/wp-content\/uploads\/2025\/10\/musgo10-2-1280x624.jpg 1280w\" data-sizes=\"(max-width: 1382px) 100vw, 1382px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1382px; 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Marketing Digital (Estrategia, Contenido, Piezas Gr\u00e1ficas). Guadalajara, M\u00e9xico | 2025 Musgo es una tienda de objetos cotidianos con car\u00e1cter y alma, ubicada en el barrio Americana de Guadalajara. El desaf\u00edo era construir una identidad que reflejara la sensibilidad del espacio: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[43,46],"portfolio_tag":[],"class_list":["post-3508","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-campaign-design"],"_links":{"self":[{"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/portfolio\/3508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/comments?post=3508"}],"version-history":[{"count":55,"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/portfolio\/3508\/revisions"}],"predecessor-version":[{"id":5913,"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/portfolio\/3508\/revisions\/5913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/media\/5510"}],"wp:attachment":[{"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/media?parent=3508"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=3508"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/maimusso.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=3508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}